What our clients say
Wellspring is a strategic partner that provides our team with industry-leading knowledge, advice and expertise. In an ever-changing marketing environment, innovation, critical thinking and campaign execution management have never been more important. I value our trusted relationship with Melanie and her team and their results-based approach.
Having worked with Melanie and her Wellspring team on several projects over the last many years, I can attest to the expert quality of work they deliver and that always results in an increase in sales. Melanie’s candid approach is refreshing and thought-provoking—creating new ways to conceptualize the business issue with out-of-the-box solutions. I highly recommend tapping into Wellspring’s experience and expertise.
The entire Wellspring team knows that integrated marketing starts with understanding your business and ends with impeccable execution of the plan. During my time working with Wellspring, they became a valuable partner in everything from brand re-positioning to integrated channel fundraising, mass direct response and digital campaigns to social media and legacy giving. Their commitment and innovation achieved outstanding results.
Whether you’re after brand awareness, increased audience engagement, sales or donation conversions, every campaign—no matter the channel – must have a primary goal. Our last few blogs have looked at how direct mail works with millennials. Research has shown that when compared with digital advertising, direct mail works more strongly to persuade millennials, and it is visually processed for a […]
In our two most recent blogs, we highlighted research showing that millennials respond to direct mail more than digital advertising alone (shocking, I know, check it out here). And, we also showed how direct mail can be more persuasive for this cohort. (Millennials as a cohort is really not just one, more like a dozen, which we’ll dig into in […]
We persuaded you enough to open this article – and that was without personalization or incentives (other than the incentive to learn more)! Last month we published an article that talked about how millennials do in fact respond to direct mail, verified through research. Data proves out that direct mail (DM) remains an essential part of your integrated marketing for […]
“Life is like a box of direct mail, you never know what you’re gonna get.” Maybe that’s what Forrest Gump meant to say? Or maybe not. It’s time to debunk the notion I’ve heard and read too many times to count over the last several years, that millennials want nothing to do with paper … anything. Digital rules all with […]
Why stand out in the cold in the wee hours of the morning to cash in on Black Friday deals, when you could stay in your PJs while brands serve you all the deals you need from your laptop and cell phone all week long? According to Direct Marketing News, conversion rates saw double-digit gains across both desktop and mobile this […]
Creative industry folks, just like those in other fields, get wrapped up in our work and tend to create our own mini-language. In marketing and communications, we are very much guilty of this, although we can be painfully unaware of it. For example: Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent […]