What our clients say
Wellspring is a strategic partner that provides our team with industry-leading knowledge, advice and expertise. In an ever-changing marketing environment, innovation, critical thinking and campaign execution management have never been more important. I value our trusted relationship with Melanie and her team and their results-based approach.
Having worked with Melanie and her Wellspring team on several projects over the last many years, I can attest to the expert quality of work they deliver and that always results in an increase in sales. Melanie’s candid approach is refreshing and thought-provoking—creating new ways to conceptualize the business issue with out-of-the-box solutions. I highly recommend tapping into Wellspring’s experience and expertise.
The entire Wellspring team knows that integrated marketing starts with understanding your business and ends with impeccable execution of the plan. During my time working with Wellspring, they became a valuable partner in everything from brand re-positioning to integrated channel fundraising, mass direct response and digital campaigns to social media and legacy giving. Their commitment and innovation achieved outstanding results.
Creative industry folks, just like those in other fields, get wrapped up in our work and tend to create our own mini-language. In marketing and communications, we are very much guilty of this, although we can be painfully unaware of it. For example: Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent […]
Along with other key findings, new research shows that online fundraising and digital advertising can be money well spent for most non-profits in today’s market. We’ve been following the M+R benchmarks study for several years now, and find it to be a credible and incredibly helpful resource. I was going to pull out a few highlights for you, but NonProfit […]
It’s a world where political correctness can stifle your humour and put you into hyper-sensitivity mode. Especially in marketing, where we are constantly trying to come up with new ideas to cut through the noise and drive results, without offending anyone. That’s why it’s refreshing when I see marketing campaigns with the right kind of humour and attitude – when […]
Here are some cool things being developed in the world right now. You stumble across them, scrolling down your newsfeeds or browsing the latest blogs. The headlines or the images that stop you in your tracks and make you think, “hunh?” “cool!” or “WTF?” Amidst what seems like a never-ending stream of bad news, I thought we could all use […]
Receive 20X the points! Free coffee reward! Redeem for $10 off your next purchase! Such is the holler of brands spending billions of dollars on loyalty programs each year. And despite some valiant efforts and trackable successes, studies show consumers are fickler than ever. Ad Age cites statistics from Accenture’s research here, showing that 54% of people surveyed (25,000 respondents […]
Many not-for-profits (NFPs) have begun to focus more robustly on accountability and transparency (for both ethical and legal reasons) as a way to attract and build a relationship with prospects and donors. After all, research has well-proven that donors give their money to a cause they trust will spend their hard-earned dollars wisely, and make a difference for that cause. […]