Do we care about poverty as much as celebrities?

Fantastic campaign by Woodgreen Community Services that asks us to imagine what it would be like if we cared as much about poverty as we do about celebrities. The message is that single moms and others struggling with poverty need our attention so much more and Woodgreen asks us to #ChangeTheConversation. This is a great campaign that integrates video stories about some of their clients, a humorous video to get our attention, and subway posters that imitate celebrity gossip mags. Woodgreen chose a hashtag to highlight the campaign and they ask people to share the videos and magazine covers as well as sign a petition. One oversight I noticed was a missing link on the homepage to get to the petition. Otherwise, great work!

Truth

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