Along with other key findings, new research shows that online fundraising and digital advertising can be money well spent for most non-profits in today’s market. We’ve been following the M+R benchmarks study for several years now, and find it to be a credible and incredibly helpful resource.
I was going to pull out a few highlights for you, but NonProfit Times has done a great job already. Have a read of key statistics that non-profits can check themselves against here.
As with all marketing, smart decisions and organizational growth come from analyzing and acting on good data. That’s why we encourage you to dive into this report and make note of where your money might best be spent with a good return on investment.