THE DATA STORE

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(Good) Data + Insight = RESULTS

For almost 20 years, Wellspring Productions Inc. has been helping our clients leverage data to create and improve marketing results. Our customized data audit, hygiene, enrichment, analytics, behavioural insights, segmentation and targeting strategies work together to increase our clients’ marketing yield, reduce costs, enhance brands and grow business.

 

Get Started with Customized Data Assessments

Take Control through our Database Services & Insights

  • Data Hygiene, File Integration and Formatting
  • Right-fielding and Data Enrichment
  • Mining, Analytics and Segmentation
  • Database Design, CRM, Mobile Applications and more!

Data Health Analysis

Everyone in the media might be talking about ‘BIG’ data but at The DATA STORE, we know your success is all about ‘YOUR’ data. Accurate, ‘clean’ and fresh data about your consumers, prospects or donors is the essential starting point for effective analysis, insights, and informed decision-making leading to better marketing results. We help our clients ‘make their data pay’. The starting point for better insight is our customized Data Health Analysis.

  • Data Quality Assessment: DQA scoring across key fields
  • Duplication and Completeness of records
  • Validity and Activity across multiple variables
  • Accuracy and Gap Reporting

Contact us today to learn how we can help your organization with a Data Health Analysis.

SEO & Digital Audit

Search Engine Optimization (SEO) is all about making your web site easy for both users AND search engines to understand. While search engine robots have become more sophisticated, they still cannot ‘see’ and understand a web page in the same way a human does. Ensuring your site is search optimized helps the engines figure you out so your web pages can be easily indexed and provided to end-users.

Our SEO & Digital Audit examines your web site and other digital assets across key factors and provides insights that will leverage your resources, improve site traffic and enhance overall results. Here are just a few of the factors we assess:

  • Keyword Choices and Web Site Ranking
  • Analytics and Traffic
  • Page Titles and Meta Descriptions
  • Images and Alt Tags
  • URL and Internal Link Structures
  • Content Marketing Funnel

Contact us today to learn how we can help your organization with an SEO & Digital Audit.

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Web Site Quality Assessment

More than 78% of consumer purchase decisions and 93% of business purchase decisions begin with online research (Forbes, Salesforce.com). It’s critical for your organization’s web site to command attention in order to generate new customers or cultivate new donors. A Web Site Assessment from The DATA STORE provides an actionable review that identifies what’s working on your site, key gaps and opportunities for enhancements. Here are just a few of the areas we review:

  • Navigation and Site Mapping
  • Technology & Hosting
  • Usability and Accessibility
  • Social Media Integration
  • Content Review
  • Authority-setting Opportunities

Contact us today to learn how we can help your organization with a Web Site Assessment.

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Fund Development Review

The DATA STORE’s Fund Development Review assesses a non-profit organization’s fundraising performance by donor segments across channels. We review hundreds of variables and provide recommendations that can strengthen campaign performance, donor loyalty and long-term sustainability for your charitable cause. Here are just a few of the variables we assess:

  • RFM Statistics
  • Annual Giving Results and Gaps
  • Monthly and Recurring Gifts
  • Channel Integrations
  • Donor Loyalty
  • Major and Corporate Giving

Contact us today to learn how we can help your organization with a Fund Development Review.

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