Today, there are so many data sources available to feed your marketing engine that it can become a make-work project simply to keep track. Every day, people create 2.5 quintillion bytes of data – which means 90% of the data in the world today has been created in the last two years alone (ibm.com).
Wellspring’s data and analytics resources help our clients leverage data—first-party, third-party, online, offline, behavioural, enriched – to inform decisions, reduce costs, and increase yield. We uncomplicate the complicated, and provide actionable insights that help you grow your business. That is after all, kind of the point.
INGO Case: Growing Results through Data
Our client needed to grow response rates, average gift and total revenue from their maturing donor base on an integrated direct marketing program. Through Wellspring’s data audit, cleansing, analytics and insights, we worked with client teams, crafted a segmented strategy, enhanced personalization and a new, data-based creative approach. Over a three-year period, the results have been, well, excellent!