Integrated Direct Response

In the ever-evolving world of multi-channel marketing, one thing remains constant: integrated messaging across channels, in ways that are relevant and timely for consumers, generates the best yield. At Wellspring, we begin with data—gaining insight about our clients’ audiences—then work to understand and deploy programs across the right channels, at the right times, to help our client stand out from the crowd and drive response.

Below, you see an example of a very successful, integrated catalogue program we’ve had the joy of working on with Christian Children’s Fund of Canada (CCFC). Strategic product analysis and planning, catalogue content and design, printed catalogues, direct mail, email and online channels have all worked together to grow results for CCFC. And that means we’ve all done even more good for the children and families CCFC serves around the globe.