Your web site is the face of your organization and home to your key value proposition. That’s why making it amazing and highly findable through excellence in design, user navigation and search engine optimization (SEO) are more important than ever.
Along with web and content strategy and development, we also collaborate to conceive, create, execute and manage digital advertising campaigns and content-driven programs across channels that generate leads, engagement, conversions and long-term results.
Save the Children: Web & Digital Asset Development
Our client required a contemporary and simplified web site and CMS system to integrate with their existing platform. Wellspring worked with client teams to recommend a WordPress platform, design and develop all content and navigation, successfully integrating with e-commerce applications.
We also created content for and managed all social media channels; created and deployed email campaigns, enhanced digital advertising strategies and campaigns, along with upgrading Google Analytics and reporting to provide a more comprehensive dashboard for client decision-makers.
Web Site: Enhanced branding, advocacy, fundraising and improvements across all KPIs: Visit www.savethechildren.ca
Digital Advertising: Google AdWords Grant and Paid: Our combined team realized substantial increases in earned media and revenue; overall positive ROI with significant year-over-year growth.
Email Campaigns: Working with Save the Children teams and assets, we designed and developed email content, landing pages and related digital components that have driven positive open rates, response and conversions.
Social Media: Working together, we have been able to drive growth in followers, engagement and revenue. Full content development – videos, images, infographics. Here is an example of a video we edited from a variety of originating Save the Children assets, that drove strong engagement: