Words & Phrases You Need To #StopUsingNow

Creative industry folks, just like those in other fields, get wrapped up in our work and tend to create our own mini-language. In marketing and communications, we are very much guilty of this, although we can be painfully unaware of it. For example: Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent […]

Key Digital Research Says ‘Get Going!’ Non-Profits

Along with other key findings, new research shows that online fundraising and digital advertising can be money well spent for most non-profits in today’s market. We’ve been following the M+R benchmarks study for several years now, and find it to be a credible and incredibly helpful resource. I was going to pull out a few highlights for you, but NonProfit […]

Embracing the Not-So Politically Correct

It’s a world where political correctness can stifle your humour and put you into hyper-sensitivity mode. Especially in marketing, where we are constantly trying to come up with new ideas to cut through the noise and drive results, without offending anyone. That’s why it’s refreshing when I see marketing campaigns with the right kind of humour and attitude – when […]

They’re doing what!?

Here are some cool things being developed in the world right now. You stumble across them, scrolling down your newsfeeds or browsing the latest blogs. The headlines or the images that stop you in your tracks and make you think, “hunh?” “cool!” or “WTF?” Amidst what seems like a never-ending stream of bad news, I thought we could all use […]

Appealing to Fickle (and Savvy!) Consumers

Receive 20X the points! Free coffee reward! Redeem for $10 off your next purchase! Such is the holler of brands spending billions of dollars on loyalty programs each year. And despite some valiant efforts and trackable successes, studies show consumers are fickler than ever. Ad Age cites statistics from Accenture’s research here, showing that 54% of people surveyed (25,000 respondents […]

4 Ways to Inspire Millennials to Reach For Your Cause

Many not-for-profits (NFPs) have begun to focus more robustly on accountability and transparency (for both ethical and legal reasons) as a way to attract and build a relationship with prospects and donors. After all, research has well-proven that donors give their money to a cause they trust will spend their hard-earned dollars wisely, and make a difference for that cause. […]

Millennials: The Misunderstood (& Micro-Analyzed) Generation Y

The mystical millennials ­— that group of 18 to 34 year-old creatures that confuses managers with their life and work desires, and stereotyped “entitlement”. Steve Paikin held an interesting panel on TVO’s The Agenda the other night about millennials. The topics ranged from their workplace expectations, to the (perhaps forlorn) ideal of home ownership and of course, social media and […]

Top 2016 YouTube Ads

Every year there are ads that grab your attention — some in a positive way, others not so much. YouTube announced its most popular ads of 2016 in the Ad Leaderboard for Canada, with various unique brands making the cut (and three of them are Canadian, hooray!) I think it’s great when agencies try to break out of their norm […]

5 Tips to Bring People Back

And no, not from the dead. Well, kind of. Re-engaging customers or donors can be a tricky process. Organizing and deploying “win-back” campaigns can be time-consuming, expensive and quite possibly, not result in the necessary ROI.   via GIPHY The best practice of course is — DON’T LOSE THEM IN THE FIRST PLACE. Treat all your customers and donors like […]